Amazon has launched a new beta feature called Amazon Haul in its app, focusing on affordable items, mostly under $10 and all under $20, including fashion, home décor, electronics, and lifestyle products. Available in the U.S., Amazon Haul offers budget-friendly options with delivery times of one to two weeks, longer than typical Prime deliveries, to help Amazon optimize costs and compete with platforms like Shein and Temu.
AI integration plays a key role in Amazon Haul, with generative AI tools like AI Shopping Guides enhancing product discovery and offering personalized recommendations.
What sets Amazon Haul apart is the reliability and customer protections, such as the A-to-Z Guarantee and free returns for eligible purchases over $3. These features ensure quality and authenticity, providing a secure and convenient shopping experience. While other budget-friendly platforms like Temu and Shein offer affordability, they often involve trade-offs like longer shipping times and potential quality issues. Amazon Haul combines affordability with reliability and leverages AI to make shopping intuitive and informed, especially valuable for those on tight budgets during the holiday season.
